Walmart’s VIZIO and The Marketing We Can Expect
By: David Chaney
Updated: December 15, 2024
Walmart demonstrated significant foresight by vertically integrating VIZIO televisions into their Walmart brand. For $2.3B, Walmart now has their own line of Smart TVs, and the VIZIO brand is currently in third place for market share. I predict that VIZIO will overtake LG and Samsung by 2030 because of…
Walmart Connect is Walmart’s, “omnichannel retail media business,” and they grew a whopping 26% in just Q3 of this year alone. Walmart’s strategy is clear:
- Vendors pay Walmart Connect to target their ads.
- Walmart Connect streams their ads on VIZIO televisions (along with other marketing channels).
- Walmart’s in-store and online sales benefit.
To this end, I expect VIZIO televisions to be sold at near-cost so as to increase market share and, therefore, increase targeted ad penetration. As VIZIO grows in more homes and becomes a recognizable force for targeting ads, Walmart Connect's revenue will continue to have whopping gains.